One Good Thing
A brand campaign celebrating how one small act of generosity can create meaningful change.
Context
Developed at Benevity in 2020, One Good Thing was created as a brand campaign to promote the idea that individual actions—no matter how small—can contribute to larger social impact. The concept resonated strongly with both Benevity audiences and corporate clients and was later adapted as a campaign toolkit that organizations could use to promote their own employee giving and matching programs, particularly around initiatives like Giving Tuesday.
Idea
The campaign centered on the simple belief that meaningful change often starts with a single action. The creative approach focused on human storytelling and accessible messaging that encouraged participation while making the idea easy for organizations to adopt and adapt.
Role
As Creative Director, I led the campaign concept and creative direction, developing the narrative and visual framework while guiding the team responsible for design, messaging and campaign assets used by Benevity and its clients.
