Benevity Live

Context
Benevity Live is the company’s flagship global conference, bringing together corporate leaders, nonprofits and social impact professionals. Each year the event required a refreshed visual theme that could reflect evolving brand priorities and the changing expectations of the social impact community, while scaling across environmental graphics, digital promotion and keynote storytelling.

Idea
The creative direction established a flexible visual system designed to evolve each year alongside new conference themes and brand narratives. By developing adaptable patterns, colour palettes, gradients, typography, photography and motion assets, the identity could shift visually each year while maintaining a recognizable Benevity Live presence across stage design, digital promotion and event storytelling.

Role
As Creative Director, I led the concept development and visual system design, guiding a team of designers and collaborating with marketing and event leadership to deliver a cohesive global conference experience.