Benevity Brand Evolution 2022
Transforming a purpose-driven brand into a mature enterprise platform.
Context
As Benevity expanded its product offerings and leadership position in the social impact technology space, research revealed that the existing brand was perceived as overly playful and lacked the credibility expected of a leading platform.
Idea
The rebrand introduced a more mature visual language and refined brand narrative, positioning Benevity as a global platform connecting companies, people and communities to create impact.
Role
As Creative Director, I led the brand evolution across narrative and design, guiding a multidisciplinary team while collaborating with marketing leadership, product teams and executive stakeholders.
